Lucci
Lucci (in collaboration with Medici Ermete)
Italy • Lambrusco Reggiano (Reggio Emilia) • Red Wine • Lambrusco Salamino, Lambrusco Marani
Category
By the Glass — Reds
Bin
WW
Wine ID
1621
SommeliAI Insights
Palate profile
Producer
Lucci is a contemporary Lambrusco brand co founded by model Ashley Graham and entrepreneur Danny Epstein, created in collaboration with the historic Reggio Emilia producer Medici Ermete. The project was launched for the United States market in early 2026, with the wine produced in Emilia Romagna by Medici Ermete to showcase a dry, fruit forward style of Lambrusco. Lucci is presented as an approachable, food friendly sparkling red that aims to revive interest in authentic Italian Lambrusco among younger and mainstream consumers. The brand emphasizes everyday drinkability and Italian provenance, while Medici Ermete contributes century long family expertise and estate facilities in Gaida, near Reggio Emilia.
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