Conjure Cognac

About this wine

Conjure Cognac is made primarily from the Ugni Blanc grape and is presented as a blend drawn from multiple Cognac crus including Grande Champagne, Petite Champagne, and Borderies. The spirit shows an aromatic mix of dried apricot, vanilla and light cedar, with cocoa and hazelnut rounding the mid palate. Production follows traditional regional practice with double distillation in small copper stills, and the eau de vie is matured in Limousin oak casks which contributes to the warm copper color and toasted oak notes. The texture is smooth and medium to full bodied, with lingering oak spice and gentle tannic grip on the finish. The bottle and brand are associated with producers Birkedal Hartmann and Chris Bridges, and the house presents Conjure as a blend of younger and older eaux de vie to balance approachability and depth.

About the grape

Ugni Blanc, originally a strain of Trebbiano brought from Italy centuries ago, is the principal grape of Cognac because it gives very high acidity and a neutral, fruity base that distils cleanly. In Conjure Conjure Cognac the eaux de vie come from Grande Champagne, Petite Champagne and Borderies, regions with chalky limestone soils in the Champage zones and more clay influenced soils in Borderies that produce slightly more floral and rounded distillates. The Cognac makers here follow traditional practice of double distillation in small copper stills and often include the lees in the first distillation to extract fruit complexity, then age and marry spirits in Limousin oak casks. Those regional and cellar choices let Ugni Blanc provide the backbone and freshness while the blended Champage and Borderie components add length and aromatic lift.

Quick facts

• 🎤 Conjure was created in collaboration with rapper and actor Ludacris and the historic cognac house Birkedal Hartmann, combining celebrity vision and a family legacy.
• 🍇 The spirit is made from the Ugni Blanc grape, the classic white variety for cognac production, which gives it a bright backbone.
• 🕰️ Its recipe is a highly selective blend of about 30 to 40 eaux de vie, offering layers from multiple Cognac cru regions.
• 🪵 Many of the barrels used for aging are Limousin oak that have been seasoned and some staves come from barrels up to 50 years old, adding deep wood complexity.
• 👗 The bottle artwork looks like a traditional French toile but up close the pattern is made of tiny female silhouettes, a playful design twist.

Palate profile

Producer

Birkedal Hartmann was founded in 1887 by Halfdan Birkedal Hartmann in the Cognac region and soon established wine and spirits trading operations. The company moved its commercial base to Bordeaux in 1892 and over generations remained a family owned negociant with strong Norwegian ties. It is best known for blending and bottling cognac and brandy rather than owning large vineyards, and it acquired the Baron de Sigognac brand in the 1980s. In the 2000s the house expanded into new branded spirits and occasional high profile projects involving historic bottles and limited editions.